Introduction: This article is adapted from a presentation given by Dr. Joseph Parisi at the Federation of State Medical Boards Regional Workshop, “Deceptive Healthcare Practices — Implications for State Medical Boards,” in September 2000.
The proliferation of alternative medicine has become one of the many challenges confronting today’s health care practitioner. The extent to which these approaches are utilized by patients depends on how the term is defined. Using a broad definition that included acupuncture, chiropractic, and massage therapy, D. Eisenberg, in the New England Journal of Medicine, et al completed telephone interviews in 1993 with 1,539 adults (response rate was 67%) in a national sample of adults 18 years or older.1 They found that an estimated 34% of the population used at least one unconventional therapy approach in 1990, and that a third of these individuals saw providers for such therapy, with this latter group reporting an average of 19 visits to alternative practitioners within the preceding year. Of those who utilized alternative medicine for serious medical problems, 83% also sought treatment for the same condition from their medical doctor.
What was disturbing, however, was that 72% of these individuals did not mention their alternative practices to their physician. Extrapolation of these figures to the U.S. population suggests that in 1990 Americans made approximately 425 million visits to providers of unconventional therapy, and that this exceeds the number of visits to all U.S. primary care physicians (388 million) that year. In a follow-up study, published in the Journal of the American Medical Association’s issue devoted to alternative medicine, Eisenberg found that in 1997 Americans made an estimated 629 million visits to alternative practitioners, compared to 386 million visits to all primary care physicians.2 Moreover, it is expected that the expanding availability of alternative health centers, some of which are hospital based, will result in alternative medicine’s continued increase and public acceptance.
The appeal of alternative medicine appears to stem from several sources. Foremost is that it is a backlash against the increasingly impersonal and technological focus of modern-day medicine. Upset with the hurried and limited interactions they often have with their physicians, patients welcome the time and attention alternative practitioners usually take to talk to them about their concerns and to develop personal histories. They experience the warmth and caring of this process in stark contrast to the technological focus of traditional medicine. Alternative therapies may also attract patients because they increase the patient’s ability to take a more active role in their care and thereby feel in greater control of their health. Furthermore, the aura of mysticism and intrigue that often surrounds these interventions is appealing for many individuals, as it allows them to integrate their religious and spiritual beliefs into their health care. Finally, Andrew Weil, MD, believes part of the appeal of alternative medicine is due to the fact that a large number of patients, for whom traditional treatment failed, have found helpful alternative treatments that their physicians did not know or advise them about.3
There is no clear definition as to what constitutes an alternative medicine procedure. When the term is applied to everything that is, or might have been, outside of mainstream medicine, a broad spectrum of practices and beliefs are grouped together. For example, chiropractic, homeopathy, biofeedback, meditation, prayer, aromatherapy, acupuncture, exercise, massage, and herbal supplements have all been labeled alternative medicine. Yet, research to support the efficacy of these approaches can range from non-existent to substantial. Theoretical backing in accepted scientific postulates can likewise range from non-existent to significant. And while the practitioners of some of these approaches have worked closely in an integrative fashion with the medical establishment, others have had an adversarial relationship with the medical profession, to the point of encouraging individuals to abandon mainstream medicine in favor of their alternative practices.
Given the lack of definition and substantiation, it is tempting for traditional health care practitioners to become frustrated with anything called alternative medicine and summarily reject it. Some in the health field even went so far as to adamantly oppose the Congressional mandate establishing an Office of Alternative Medicine at the National Institutes of Health in 1992. Other practitioners have gone in the opposite direction and uncritically accepted alternative practices while denying the need for traditional research since their patients say it is helpful. Neither of these responses is helpful. Responsible practice demands that we insist upon and support the scientific evaluation of alternative medicine procedures. The challenge for health care practitioners is deciding what to do until adequate research data becomes available. Until that time arrives, I suggest we will be best served if we can adopt a posture of being open-minded skeptics. As part of being an open-minded skeptic, we must become aware of our cultural biases and how these influence our perceptions and attitudes towards health care. To facilitate this process, a cognitive framework dividing alternative medicine into the following four categories might be beneficial.
Unproven Conventional Medicine
This category includes mainstream medical interventions utilized by physicians that do not have adequate research backing. Although the accepted standard is to strive towards a practice of evidence-based medicine, this is often not possible. In fact, Weil notes that the Office of Technology Assessment of the U.S. Congress has estimated that fewer than 30% of the procedures currently used in conventional medicine have been rigorously tested.3 It is important in including this category that we recognize the same criticism frequently levied against alternative medicine for not having sufficient research backing can be applied to many mainstream practices as well.
Unproven, Unorthodox Treatments
This category refers to alternative medicine interventions that lack adequate research studies and clinical trials to either prove or disprove their efficacy. This includes many interventions such as aromatherapies, magnets, and crystals. Until research data becomes available, we won’t know how helpful, or possibly harmful, any of these interventions might be.
Quackery
Interventions that have been studied and found to be ineffective or fraudulent belong in this category. Psychic surgery and Laetrile are two examples.
Proven, Unconventional Treatments
This category includes interventions not yet fully accepted by traditional medicine, but which have adequate research supporting their effectiveness. Examples include interventions often grouped under the heading of “behavioral medicine,” such as biofeedback, relaxation training, yoga, hypnosis, and meditation. The work of Dean Ornish is an excellent example of the potential efficacy of some of these approaches. As originally reported in Lancet, Ornish, in a prospective, randomized study, assigned 48 patients with coronary artery disease to an experimental or a control group.4 The control group received standard medical care as prescribed by their cardiologists, including instructions to exercise, stop smoking, and follow the diet recommended by the American Heart Association.
The experimental group was given the same instructions, but in addition was told to eat a plant-based diet of no more than 10% calories by fat, to reduce stress via meditation and yoga, and to take part in a support group. The results after 1 year revealed that 50% of those patients in the control group showed progression of their disease, while 84% of those in the experimental group showed reversal. Subsequent studies, supported by Mutual of Omaha at test sites throughout the United States, have replicated the effectiveness of Ornish’s interventions.5 Most germane, perhaps, for our purposes, are Ornish’s comments regarding the reaction of the medical profession to his research. A well-known cardiologist asked him, “Why are you doing this radical intervention?” Ornish responded, “How is it that we ever got to the point in medicine where taking a patient with heart disease, sawing through their sternum to bypass arteries, ‘roto-rootering’ other arteries, and placing them on powerful drugs that we don’t yet know the long-term effects of, is considered conventional, conservative, and traditional care? Asking patients to eat vegetables, practice stress reduction, and have more social support is considered unconventional, unorthodox, and radical?”6
A large part of the answer to Ornish’s question lies in our cultural biases. How we view health care and what we regard as “traditional” and “common sense” are functions of our cultural norms, expectations, and beliefs. Lerner notes that if this was not the case, then medical treatment would be the same across advanced industrialized nations which all share the same scientific literature.7 Yet, an examination of mainstream cancer therapies in the United States, Great Britain, France, Germany, and Japan reveal that treatment protocols and patient care differ significantly, most likely because of cultural beliefs. Moreover, the acceptance and use of alternative medicine varies widely across these countries, with no other industrialized nation separating biomedicine from other practices to the extent the United States has.
Let us therefore proceed carefully as we approach the plethora of interventions known as alternative medicine. Until we have adequate research data, let us establish and maintain an open and honest dialogue with patients. Let us be open-minded skeptics.
References
- 1.↵EisenbergD, KesslerR, FosterC, NorlockF, CalkinsD, DelBancoT. Unconventional medicine in the United States: prevalence, costs, and patterns of use. New England Journal of Medicine1993; 328: 246– 52.
- 2.↵EisenburgD, DavisR, EttnerS, AppelS, WikeyS, RompayM, KesslerR. Trends in alternative medicine use in the United States, 1990 – 1997: results of a follow-up national survey. JAMA1998; 280: 1569
- 3.↵DalenJ , ed.Is integrative medicine the medicine of the future?: A debate between Arnold S. Relman, MD, and Andrew Weil, MD. Archives of Internal Medicine.http://archinte.ama-assn.org/issues/v159n18/rfull/isa90006.html.
- 4.↵OrnishD, BrownS, ScherwitzL, BillingsJ, ArmstrongW, PortsT, McLanahanS, KirkeeideR, BrandRJ, GouldK. Can lifestyle changes reverse coronary artery disease? Lancet 1990; 336: 129– 33.
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- 6.↵OrnishD. Reversing heart disease. Presented at Presbyterian Hospital, Charlotte, NC, October 1994.
- 7.↵LernerM. Choices in healing: integrating the best of conventional and complementary approaches to cancer. Cambridge, MA; The MIT Press; 1994




